Good Open Rate For Email Marketing 2024. An average open rate for marketing emails is about 19%. Email marketing benchmarks by region, industry, and deliverability.
A 50% email open rate is considered a good email open rate and is far beyond the average of 21%. The average email open rate varies depending on the industry and the target audience.
This Means 30% Of The People You Sent Emails To Actually Opened Them.
Campaign monitor โs marketing stats and marketing benchmarks report that the.
Open Rate Is The Percentage Of Subscribers That Opened Your Email, Based On The Number Of Email Recipients.
It’s calculated by dividing the number of opened emails by the total number of delivered emails, excluding those that bounced.
We Will Continue To Update These Stats Through 2024 As New Reports Are Produced By The Main Email Platforms Which We Link To Show The.
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Email Open Rate (Or) Is A Metric That Shows How Many People Opened Your Email.
Knowing email marketing benchmarks can be critical to determine your current campaignโs performance and forecast results.
This Means 30% Of The People You Sent Emails To Actually Opened Them.
In 2024, a typical open rate for email marketing falls within the range of 15% to 25%.